Hi Reader,
What’s happening with content marketing in 2026, how will it impact the coworking industry, and how can you use it to generate real results for your business?
I usually hate making predictions. I once wrote an article saying ChatGPT would never work for copywriting, and that aged like milk.
But alas. Let’s do it anyway.
Here are my 7 content predictions for 2026 and what they might mean for you.
1. AI still won’t be king for content marketing
It might make content faster, but does it make it better? Good systems and unique inputs are essential.
2. Smart coworking businesses will go multichannel
Blog and email are a good start, but they’re only just scratching the surface of how you can really drive business results with a content ecosystem.
Think video, SEO, email automation, digital PR, internal docs, SMS, and more (just to name a few).
3. AI adoption could get polarized
An interesting idea that came from a content marketing community I’m part of:
Some of the members predicted that, as people become more firm in whether they're for or against AI-generated content, a niche for “non-AI content” could emerge as a brand marker (think organic food, non-GMO, or sustainable labels).
Personally, I disagree. I think, for most businesses, their content could be made using a corkscrew, and it wouldn’t make a lick of difference, as long as it creates results.
I’m leaning heavily into AI, but doing so by building systems that make the output so authentic that your audience probably wouldn’t even realize it.
4. Video and podcasts are going to get even bigger
With AI content saturating the internet, I think people want human connection. Video and podcasts provide it.
Plus, these formats work as inputs to feed AI for multichannel content.
One recording = blog posts, emails, social content, and more.
Shameless plug alert: I built a course that’ll teach you how to do exactly that: quickly take one idea and use AI to turn it into on-brand blog, email, and social media content, without sacrificing quality.
I’ll be rolling it out in the coming month or two. Want to learn more? Click the button below to receive updates and special offers.
Caveat: Podcasts and videos saturate the internet too, so quality and uniqueness will reign supreme.
Also, I think video will become more prevalent in terms of brand and service explainer videos, as well as for use in various other marketing functions.
5. Industry leaders will lean more heavily into personal branding
As 2026 gets underway, I think we’re going to see a lot of coworking industry leaders building their personal brands.
After all, people do business with people they know, like, and trust.
For one, authentic insights and ideas play well in algorithms, serve as source material for AI (see my last point), and put a face to the brand.
Beyond that, though, this can:
- Improve deal efficiency by letting people self-educate before getting in touch
- Increase inbound quality by attracting people who already understand what you're offering and how it benefits them
- Shorten sales cycles by reducing early-stage explanation and misalignment
- Protect and concentrate brand equity by controlling how ideas and positioning are represented
- Multiply leadership impact by turning time and thinking into reusable assets
- Create a long-term asset that compounds
I think this definitely applies to operators looking to connect with brokers or landlords, but I also believe it’s a positive opportunity for single and multi-location operators as well.
6. AI search optimization will become even more of a focus
That means controlling the narrative and feeding the machines accurate information about your business, wherever AI may look.
If you’re not controlling your narrative across all channels (and there are a lot of them that AI turns to), AI will either skip you, omit details, or make things up about you.
7. Content reporting might get murkier
As more action happens away from your owned channels, it could get harder to track where leads actually come from and assign numbers to content marketing results.
You’ll still be able to track the essentials, but these factors might make it tougher to directly account for every lead.
Want to dive in deeper? Click below to watch my full 14-minute breakdown and read more of the details.
By the way, what are you doing with content for your coworking business? How do you see it changing or evolving this year? Hit reply and let me know!
Talk soon.
Taylor
P.S.
This content was not created with AI 😉
P.P.S.
Just kidding, it was, but was it obvious? You be the judge.
P.P.P.S.
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