#209: 9 content marketing categories that drive coworking ROI (with 30+ tactics)

Hi Reader,

If you're unconvinced about the value of content marketing or you're not seeing an ROI from your content marketing efforts, I have a theory:

You're probably only scratching the surface of its potential.

Most coworking businesses are creating blog and email content, and don't get me wrong—that's a great start.

But those two things are only a small piece of the content marketing pie, and you might not even be thinking about the rest yet.

So, I put together a resource where I explain 9 big categories of content marketing that drive ROI for coworking businesses.

My list includes:

1. Videography and photography
2. Messaging, positioning, and strategy
3. Website content
4. Blog content
5. Social media
6. Email marketing (including automated emails + proactive broadcasts)
7. Digital PR (and its impact on AEO/GEO)
8. Owned resources
9. Internal assets that can help optimize your business operations

And across those 9 buckets, I've shared 30+ ultra-specific tactics you can explore, along with the real ROI you can generate with each.

If you really want to unlock ROI from content marketing, building a more robust ecosystem is the key.

These nine buckets and 30+ tactics will help you do it—even if you're only using a few of them.

Talk soon.

Taylor

P.S.

Want to get a bit more serious with your content marketing ecosystem? I can help. Book a free consultation with me today.

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