Is AI search misinforming people about you?

#205: AI search is talking about you (and it might be getting it wrong)

Hi Reader,

As AI search gets more popular, it's telling people all about your coworking space. And it might be getting it wrong.

As of October 2025, McKinsey research found that 50% of people are using AI search daily or regularly now.

When they ask ChatGPT, Claude, or Perplexity to recommend a coworking space, it's not just pulling from your website.

It's also scraping your social media (your own and the ones you're tagged by), Google reviews, and blog posts (both to learn about your business and your community), among many other sources.

It's even scouring your site for newsletter signups to denote activity.

People are using it conversationally for research, meaning it's often looking to paint a full picture of your pricing, specs, vibes, community, and more.

What's that mean for you?

I broke it down in my most recent article.

But here's the TL;DR:

If you're not feeding AI accurate information across all the channels where it looks for information, it either skips you entirely, omits crucial details, or (worst of all) makes things up to fill in the blanks.

I've seen it confidently state wrong pricing, list amenities that don't exist, and describe vibes that are completely off-brand.

The fix?

Proactively show up everywhere AI might look for you with accurate, consistent, detailed, on-brand content, and be in charge of the message being conveyed.

I broke down how AI search works, what signals it's pulling from, and how to audit your digital presence so you're in control of the narrative people hear about your space.

Read the Article

Talk soon.

Taylor

P.S.

Want to do social media effectively, but don't have the time, expertise, or resources to DIY? Book a free consultation with me today.